Amazon Ads

With three novels out, and the next one getting closer, I figured it was time to start advertising the fact that these books exist.

I’ve heard good things about Amazon Ads, so figured I’d start there. How it works is, you determine how much you’re willing to spend per day, and how many days. You select a “bid” for your ad to show up. If your ad shows up on a page with lower priced ads, you don’t necessarily pay the full bid price. If someone clicks your ad, you pay.

Attempt #1

Not knowing anything about advertising, I went with a $5 daily limit, and a bid price of 15 cents. Amazon recommended 13 cents, so I figured I’d try slightly higher.

Over the next few days the ad made “200 impressions” – not entirely sure how it’s measured if someone looked at the ad. Maybe they just stopped scrolling on the page while my ad was visible. Who knows? Anyway, I received 1 click, and paid 6 cents.

Attempt #2

I added a couple words to the ad: Action & Adventure! The ads are limited for number of characters, so I wanted to draw attention to the theme of the book straight away. I kept the same daily limit of $5, but upped the bid to 20 cents to see if it made a difference in how often it would be seen.

I was surprised that the ad only had 145 impressions, but realized it might have been because fewer people were shopping the week after all the Black Friday/Cyber Monday deals. Also, no clicks meant I didn’t spend any money on it, so no harm done.

Attempt #3

I tried something completely different this time. I dropped the brief blurb and put in star rankings along with snippets of reviews left on Amazon. I did a combination of 5- and 4-star ratings, since A Noble’s Quest is rated 4 stars. Didn’t want to overdo it with all 5-star reviews.

Unfortunately, the ad was refused! Since the snippets I used were fragments (again, not a lot of space) they didn’t like that.

Attempt #4

Christmas is coming soon, so I thought I’d go for that angle. I’ve had some success at conventions selling to people who have a family member who enjoys fantasy, so why not point out there’s a new series out there? I also liked the “Christmas is coming!” line, because it calls back to Game of Thrones’ “Winter is coming.” I upped the bid again to 25 cents, hoping that might get more impressions.

Advertising success was found and there was much rejoicing! I got a click, and that person not only bought A Noble’s Quest, but hunted down the rest of the trilogy to get all three books in paperback! Best 15 cents I ever spent in my life!

Attempt #5

I took one more swing at the Christmas angle, hoping for some last minute shoppers. I increased the bid to 30 cents, and it didn’t change much.

There were 195 impressions, and 2 clicks that cost 15 cents total, with no sales. But that’s okay. With the outstanding month I’ve had, it’s all good!

Conclusion

There are services out there that cost a lot of money for questionable returns. From Book Bub, which costs hundreds of dollars, to less expensive mailing list builders that hemorrhage people over time. I tried a mailing list builder for $40+ early this year, and although I jumped from 152 subscribers to 563, that number has dropped to less than 472 now. I also don’t see an increase in sales above what I used to get when I announce new releases through the mailing list. The only thing it seems to help with is when I have free promotions, so I won’t be doing mailing list builders anymore. If people are actually interested in me as an author, they can hunt down my mailing list on this website.

Amazon’s system of paying per click seems pretty amazing in comparison. With four clicks over four ad campaigns, I sold three books. I don’t expect to continue seeing those sorts of rates, but even if I get a lot of clicks with no sales for a while, those three sales have made it worthwhile for a long, long time.

I’m going to try increasing my daily limit, since I’ve never gotten anywhere close to $5/day, and see if that increases the number of impressions, which have remained fairly stable over time, even with the increase in bidding price.

If you’re struggling with being seen, and bring in enough for a coffee or two per month like I was, I suggest trying Amazon Ads. It’s low risk, and if you get some bites, it pays for itself very quickly. Keep in mind, this was for my paperback books, which give a slightly higher return. Not sure I would try this with e-books, since A Noble’s Quest is priced fairly low, and I’m not ready to do sales of the full Empire’s Foundation trilogy, since it’s a bargain at under $10 for all three books in one e-book, and I don’t have anything else for people to bounce to after that. Maybe once I have a second series out, I could see myself promoting the omnibus version, but for now I’ll continue advertising book 1.

A Queen’s Edict art, Empire’s Foundation trilogy volume

This month I revealed the sketch for the cover art for A Queen’s Edict! Harvey Bunda has once again done a wonderful job of capturing the character and has brought Grace Strongblade to life. Patrons got the first look, and a few days later I did a public reveal on MeWe.

“But Ryan! What about Google Plus, Facebook, Twitter, etc?”

Glad you asked. With all the privacy and data scraping concerns going on across social media, I’ve deleted both my Facebook and Twitter accounts. While Google Plus hasn’t been caught doing anything, the fact that we don’t see how they monetize their site made me feel pretty certain that they’re using our data somehow… but I guess they wanted to jump on top of the problem before it blew up, because they put together a video talking about how they use the data to target ads on sites like YouTube, but they don’t actually give the data to any third parties. So the advertisers have no idea, it’s just Google handling it all internally. So I might share stuff on Google Plus still, but as for Facebook and Twitter, I’m not going back. Honestly, I shared the promo video to show off the cover art on Google Plus, and no one even saw it. For whatever reason, despite people showing interest in the reveal, the actual reveal was swallowed up by the Google algorithm monster. So what’s the point of posting there if posts people want to see never make it to their page?

Honestly, I really like MeWe. I feel a lot happier knowing that anything my friends post comes across my Home page. Certainly, there are fewer people there right now, but I feel like there’s room for growth. G+ has been stagnant for years.. all the followers I found, I found shortly after starting, when people could share circles of people with similar interests. Since then, it’s been flat. Yes, I still have interesting conversations with people there, but I want a platform where I can easily find people, and other people can easily find me. For instance, the Genre Fiction group I started for writers and fans has been adding people steadily. At the start of the month, we were under 70 people, and now we’re up to 89. Not staggering numbers, I know, but it’s growth. And there have been a few people taking part in our weekly writing event, where we share snippets of our writing based on a theme that people vote on. So I’m happy with it!

Anyway, back to the art… half way through the month Harvey sent me a sneak peek video, showcasing the cover art with some filler text. I’m so, so happy with how it turned out. I gave him some lines from the first draft to put into the video, and he sent it to me so I could post it to my own YouTube account.

If you just want to see the art all on its own without the flashy video, that’ll be posted to my Patreon account.


In other news, work continues on Wizards’ War. I’ve nearly got a finished 2’x2′ board, and I’ve been teaching a group of friends the game, so they can teach others when they go to Origins and GenCon this summer! If you’re at either one, look for Broken Things and say ‘hi.’ They’ve got some great games they’re working on! (I really like their deck building game)


Finally, I’ve released the full Empire’s Foundation trilogy as a single volume on Amazon for the low, low price of $9.99! The books in the series have all come down in price, too.

Why?

Because I got some great news! If you’d like to find out that great news, you know where to follow me. It’s not being posted publicly, so if you’d like to know, I’ll tell you in private. But I’ve received some fantastic personal news, and am sharing my good mood by dropping prices across the board.

Boxing Day Sale!

I hope you had a wonderful Christmas!

If you’ve been waiting for the completion of the Empire’s Foundation trilogy before you start reading, you might want to get an early jump on it!

Advanced Review Copies (ARCs) of A Hero’s Birth are out. The paperback is formatted and I’ve submitted everything for A Hero’s Birth and waiting on their review of the files so I can order an author proof to make sure everything looks good. So long as there aren’t any delays with CreateSpace, I should have the paperback books ready to roll before GenreCon!

In the meantime, you can get A Noble’s Quest and A Wizard’s Gambit for just 99 cents today! I’ve got a Kindle countdown deal going on, and both books are heavily discounted to help people prepare for the release of book three in January!


In other news, my flash fiction Carbon Concerns has been submitted to a magazine called Futuristic Canada by Dark Helix Press.

“So what’s next?” you ask.

Behold!

 

That’s right, the Strongblade Siblings series will be at least 4 books. Maybe 5. I’ll have to wait and see how book 2 goes, because there’s a TON of content for that one, and it might need to be split into two separate novels.

With almost 75,000 words written for A Queen’s Edict, the only problem is funds. I’m banking pretty heavily on my first trilogy doing well after it’s complete. I need this series to succeed, or the next four books don’t get published. Period.

I’ve already run two Indiegogo campaigns, raising over $2000 that went toward costs for editing and art. It was necessary to complete the first trilogy, because I wanted to finish what I started. Now, after getting developmental editing notes from two different editors I’ve learned a LOT about story structure, so I think I can get away without that. But I can’t keep relying on free editing from my aunt, and I certainly can’t afford to sink money into amazing cover art. There are just too many other things that we need to focus on paying for and I won’t put my family in debt for my hobby, no matter how passionate I am about it.

If you’ve enjoyed my work and want to see where the story goes next, I need your help. I’m just one person, I’m an introvert, and not particularly good at using social media and marketing myself. What helps authors succeed is word of mouth from readers.

Here are two concrete things you can do to help:

  1. Leave reviews on my books on Amazon.com, Goodreads, or wherever else. The review doesn’t have to be long or detailed. Reviews are a numbers game, and once I have enough of them, I can have a chance of getting accepted by Book Bub, a site that promotes discounted ebooks. Just by putting A Noble’s Quest up on Book Bub for 99 cents, I can make the money back for the investment from people continuing on with the series. My books have great legs, with many people continuing to read into the series once they start. It’s finding readers that’s the tough part.
  2. Tell your friends. A quick post on social media, or even just sharing a post I make that you like, can help dramatically increase the number of people who learn about my writing.

I’ll be doing all I can to promote my work. My wife knows the journalism industry and writes great press kits, so I’ll be casting a wide net across the country with the completion of the trilogy. I’ll be doing book readings, signings, and continue going to conventions. I’d like to hit a bigger one this year to increase my reach. When people see my art, and hear how passionate I am about my books, they often buy them. I’ve had people say they’ll wait until the trilogy’s finished, because they don’t want to wind up with a series that’s incomplete.

Additionally, I’ll be submitting shorter works with the help of my Patrons. If I get some stories published the traditional way, I can start applying for government grants to offset my editing/art costs. I already have two (1100 Before Gods’ War was published by HDWPBooks in their Theme-thology: New Myths collection, and Dangers of Tensire was published by Phoenix Quill in their Scoundrels anthology), so it won’t take much more before I can apply.

In the meantime, I’ll keep writing. I love it and can’t imagine stopping. Who knows? Maybe some year down the line we’ll have the money and I can pay for editing. And maybe, just maybe, I’ll get to publish them sooner if this series does well.

Much work, new visuals, wow…

Monthly report for November, 2017

I did a lot of “behind the scenes” work this month. For instance, I updated this website – pretty much every page on the site was updated. Some of it was grammatical errors, but most of it was content. For instance, the Friends page was updated with a few new people, and a couple were chopped because I haven’t heard from them in ages.

Wizards’ War prototype v4.0 is coming along. After play testing the 2’x2′ board size, I’m confident that it’ll work. I think bigger would be even better, but since I have to balance size and cost, 2’x2′ is as small as I’d want to go. All of the art for the units is done, which is pretty exciting!

There’s a magazine that’s looking for Canadian submissions, and I put together an 800 word flash fiction. I’m … not really sure it’s good enough. I know I say that about all my writing, but I mean it this time. Moreso. It’s just so hard to tell an entire story in so few words. I don’t feel like there’s enough room for meaningful character growth. So I’m flip-flopping on it. The story’s just too straight forward. If I can find a way to add a meaningful twist, I might salvage it.

Edit: So the night I initially wrote this post, I went and worked a bit more on A Queen’s Edict and then came up with a twist for the flash fiction. It’s 300 words longer now, and I’m pretty happy with it.

In other news, the cost of all my books have gone up.

But Ryan! Why!?

Because I need to value my books appropriately if I hope to continue publishing. If I keep trying to sell at low prices, I can never get ahead to pay for editing and art. I really don’t want to run any more Indiegogo or Kickstarter campaigns for my writing, so the prices have edged up. A Noble’s Quest is up to $5 USD for Kindle, and $15 USD for paperback, A Wizard’s Gambit is $6/$20, and A Hero’s Birth will probably be the same, since it’s not too much longer than book 2. Short stories are still only $1 each.

I got some work done on my next book, too. One day I blitzed 2000 words on A Queen’s Edict, which I’m pretty happy about. It’s a Sardo scene, and I really like her. I mean, I like all three protagonists, but I think she might be my favourite. There’s something fun about a noble roguish character. She has Eliza’s charm, but can drift through a variety of social situations, not stuck with being a noblewoman. In this scene she sneaks away from a high-level meeting to have a meal with the troops and listen to their stories. It gives her context in a larger war that she knows little about. And the intel she gathers comes in handy in uncovering more details in the high-level meeting that the party might not have discovered, otherwise. I think I’ll share some of it with my Patrons this month. If you’d like to see exclusive sneak peeks, all it takes is a couple bucks per month. You’ll also hear about my process, and get access to a few short stories that I’ve published with the help of my Patrons!

In related news, I did up a quick text graphic for A Queen’s Edict so when I post lines from it over on Twitter I can start posting the picture to go with it.

Related to the last news, Harvey did up an omnibus cover for the Empire’s Foundation trilogy. This’ll only be available in a digital copy, because all three books in one would just be far too massive to print.

And more art! These are the four pictures for Thrak’s armies. I’ll be painting their unit tokens soon!

Last, but certainly not least, editing continues on A Hero’s Birth. It’s 87% edited, with three chapters remaining. I’m really hoping we’re done before Christmas, but these last three chapters are long, with a great many battles to play out. If we’re not done before Christmas, I’m not sure I’ll have time to get the paperback novels out in time for GenreCon, and that would suck. But we’ll just have to wait and see. It’s certainly not impossible we’ll be done by then.